Reebok made The Pump shoe and their walking/running shoe is stylish and affordable. Many new school b-boys buy them for this reason, rather than opting for the cheaper, yet more apt to break apart sooner, Wal-Mart velcro shoes that have also gained popularity in these circles. Reebok also has another division RBK leaning heavily on an image of street credibility with such athletes as Allen Iverson and Stevie Williams on the roster.